Empowering Product Journey with Strategic Guidance and Transformative Solutions

United States
UI/UX Design
Software Development
Requirements Gathering and Analysis
Design Handoff
Project Management

Yangflow's contributions have not only made our work more efficient but have consistently surpassed our expectations.

The Client

Riza is a small company, founded and owned by Cynthia King-Guffey.

It embodies a deeply personal journey aimed at creating a transformative platform for personal growth and stronger relationships. Rooted in the belief that love and connection are paramount, Riza is envisioned to empower users to become their best selves.

With a focus on strength-based principles and a commitment to nurturing meaningful connections, Riza seeks to provide a supportive space where individuals can thrive and families can flourish. Through innovative ideas and solutions, Riza is poised to make a lasting impact by fostering love, growth, and happiness in the lives of its users.

Riza logo on a light green background


When Riza approached Yinflow in late 2022, they sought assistance in overcoming significant challenges.

Despite nearly a decade of ideation and four years of development on a legacy system that remained stuck in beta, the team at Riza remained determined to bring their vision to fruition. They embarked on an exciting journey to bring their ground-breaking ideas to life but encountered hurdles in refining their concept, establishing a strong identity, and setting clear goals. While progress had been made, there was a sense of untapped potential waiting to be unleashed.

Utilizing our proprietary methodology, we conducted a thorough project reassessment, validated ideas, and provided clearer direction for execution. While still in the execution phase, Riza now benefits from defined direction and well-established milestones. Riza sought guidance to help navigate this transformative phase and unlock the full potential of their product.

The Turning Point.

Recognizing the need for expert guidance, Riza chose Yinflow because of our unique approach to product ideation, delivery, and our highly qualified team.

Our thorough understanding of the product life-cycle, along with our track record of delivering innovative solutions, made us the perfect partner for Riza. The introduction of the Yinflow Methodology strongly resonated with Cynthia King-Guffey, ultimately leading to our collaboration.


Our partnership with Riza has yielded tangible results in product ideation, project management, and execution efficiency.

With a well-defined product roadmap and optimized workflows, Riza is now equipped to navigate future challenges with confidence and agility. As the project and partnership continue to evolve, we are on the cusp of an early launch phase, focusing on validating hypotheses and refining the product based on user feedback.

Additionally, we are actively mentoring Riza in the market's early stages, ensuring that their offerings align closely with the needs and preferences of users and clients. This collaborative approach ensures that Riza remains responsive to market dynamics and poised for sustained growth and success.

Vessel Day testimonial from Truspilot.
Screenshot from Trustpilot
Design handoff process on Notion
Design handoff & requirements gathering and analysis
Three iPhones aligned horizontally with Riza app screenshots
UI/UX Design for mobile app
Riza landing page presentation
App landing page design
Take the first step towards realizing your product's full potential. Our Yinflow methodology can provide the creative direction and organizational structure needed for success.

Schedule a risk-free consultation today and discover how we can turn your product dreams into reality.

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